Learn how Sukoon built an activewear line that would disrupt the industry.
Define the Problem
Arshiya noticed a lack of modest and contemporary activewear in the market, and realized that most of the activewear industry was producing similar items for one particular value system and body type.
To provide options for diverse women who are interested in leading active lives, Arshiya and her team designed a line of activewear hijabs and apparel that provide women who are looking for modest and inclusive workout gear with more readily available options.
Arshiya started by developing a prototype with the help of her mother and a sewing machine and launched a Kickstarter campaign to secure the funding necessary to launch a pilot line into the market. Today, Sukoon offers four activewear options for women, with more in the works.
Because their existing line has been so successful, they plan to continue to expand the line to include an increasing number of options in terms of style, fit, and function, so women everywhere can be comfortable in their activewear.