The empathy map helps us better understand the perspectives of key populations, and identify knowledge gaps to be further addressed through research, observation, and engagement with that population.
Using this tool, you will answer the following questions:
- Perception: What does this population perceive about the world around them?
- Action: How do they act? What are their motions and reactions?
- Feel: How do they feel? What are underlying emotions?
- Goal: What are they trying to achieve?