The pandemic has required organizations to adapt quickly to serve their respective communities effectively. However, with the ever-evolving realities of COVID-19, how can leaders find the capital necessary to sustain their social enterprises and support both internal and external stakeholders? To answer this question, the Center for Social Impact Strategy (CSIS) and CCS Fundraising launched “Raising Philanthropic Capital in Uncertain Times,” a three-part interactive webinar series. The kick-off webinar, on Wednesday, April 29, featured the first installment in the series: Timeless Principles for Fundraising.
The event began with a moment of quiet reflection and deep breathing, emphasizing compassion for one’s self and organizational stakeholders. The 100+ participants on the call chimed in beforehand to offer their own hopes for the webinar:
- Tangible strategies for fundraising amidst a global crisis;
- Tools to keep donors meaningfully connected;
- Realistic views of practitioner experience;
- Overview of how the philanthropic community is responding and adapting to COVID-19 to find innovative ways of securing funding.
The team at CCS Fundraising offered expertise around the historical landscape of philanthropy, and an overview of the encouraging philanthropic response to the pandemic. Currently corporate, individual philanthropists, foundations, and new collaborative initiatives have provided over 8 billion in revenue and continue to fund programs and areas that were previously not high priorities (e.g food for hospital workers, personal protective equipment, support for nonprofit employees etc). CCS presenters on the call included Greg Hagin (Managing Director), Elizabeth Abel (Vice President), Jordana Cohen (Executive Director), Casey May (Associate Director), Carolyn McLaughlin (Assistant Vice President), and Chloe Singer (Senior Director). With an understanding of previous trends and the current environment, CCS emphasized a need for adaptability in order to pivot fundraising strategies successfully.