With nearly two decades of experience in communications roles, Juliana Rosati is a passionate communicator dedicated to conveying an institution’s vision, strengths, and impact to multiple audiences. We are thrilled to have her in our second DMSI cohort! Learn more about her current role and experience in the program.
Juliana’s current work
I oversee marketing and communications at the University of Pennsylvania School of Social Policy & Practice (SP2), where the Center for Social Impact Strategy is based. As SP2’s senior associate director of strategic marketing and communications, I work to promote and solidify the School’s position as a recognized leader across the fields of social work, social policy, and nonprofit leadership.
I am a communicator and writer at my core, passionate about the power of language, messaging, narrative, and storytelling to illuminate important work and inspire audiences towards engagement and support. For the majority of my career as a communications professional, I have worked for organizations that seek to advance social justice.
In my current role, I am inspired by the commitment of SP2’s leadership, faculty, staff, students, and alumni to improving the well-being of all people, and by the dedication of my colleagues in Institutional Advancement, Admissions & Recruitment, and across the School’s programs and centers.
I am excited about the ways in which SP2’s impact can be amplified through digital media. Across our news, social media, and other communications, I work with colleagues to communicate how SP2 is producing the next generation of social change agents and addressing complex social problems through research.
My favorite aspects of the DMSI convening were interpersonal and analog! Wisely, those three days were designed to emphasize elements that counterbalance the nature of digital media. We took part in numerous structured conversations in groups and pairs, as well as periods of individual reflection, and throughout the experience we each handwrote our ideas and takeaways in a hard-copy convening workbook. There were even moments that incorporated techniques of mindfulness. All of this served as a powerful and much-needed reminder that thinking, planning, and connecting are important ingredients in the work of producing high-quality digital media, and that sometimes it’s the time spent stepping away from the screen that is the most valuable.
Advice for future applicants
Enjoy the process of applying the course concepts to your work. Over and over, you will think through meaningful connections between organizational goals, messages, platforms, and audiences. All of this practice will strengthen your ability to strategize in the context of digital media so that you are well prepared to envision fresh approaches for your organization while keeping the aim of social impact top of mind.
Did you know DMSI graduates can apply to the Master of Science in Nonprofit Leadership (NPL) in an accelerated, on-campus, or online format? The NPL program is a ten-credit master’s program; DMSI Alumni must complete seven credits to graduate.
Applications are live Executive Program in Digital Media for Social Impact!